Aluminium cans bring Turkish Delight!

Impress design creates enthusiastic market response.

YURT Konserve is one of the first producers to launch products in aluminium cans in Turkey a fast growing market of 70 million people offering huge growth potential.

By selecting containers designed by Impress which feature a fluted design to give a unique and novel tactile appeal, YURT Konserve has created a range which has differentiated, eyecatching shelf presence. The authentic Turkish recipes: Stuffed Vine Leaves, Red Beans in Tomato Sauce and White Beans in Tomato Sauce are seamed with an Easy Open End and presented with a plastic fork and overclosure for added consumer convenience.

By changing from traditional three piece steel cans to innovatively shaped aluminium 400g ‘buckets’ with high quality graphics, the YURT Konserve range has been rejuvenated and is meeting with enthusiastic market response.

For further Information, please contact:

Marie de Fouchier : Talents et Compagnie
t: +33 1 56 89 56 52
f: +33 1 56 89 56 50
e: fouchier@talentscompagnie.com

Impress is a leading international company focused on metal packaging. It is the worldwide leader in the seafood can market, European leader in cans for paints & coatings, European leader in cans for dry foods, and second in the European food can market.

Impress is based in Deventer in the Netherlands and has a worldwide turnover of 1.3 billion euros. It employs over 7,000 people in 42 facilities operating out of 16 countries, in Europe, North America, Japan, and the Seychelles.

Discover Impress on: www.impressgroup.com