Differentiation brought to Asian markets

Impress's new packaging design supports Daesang in relaunch of meat products in South Korea, winning a 'Cans of the Year 2006' top award.

South Korean major food company, Daesang, has successfully relaunched its leading luncheon meat and high pork products in newly designed two piece aluminium rectangular cans closed with an Easy Peel® end generating consumer interest and creating shelf impact in a competitive domestic market.

The products which have been available in all major supermarkets since mid June of this year are the result of a close working relationship between Impress and Daesang in a project that was completed in less than twelve months from the initial brief.

The Club cans, available in 200ml and 340ml sizes, are manufactured in La Flèche, France, from aluminium coil which has a gold internal coating to enhance the release of the product from the can. The deepdrawn process is carefully controlled to produce a straight sided can with a shoulder a design feature which also aids meat release. The can is closed with a printed Easy Peel® end in which the aluminium foil is bonded to a polypropylene sublayer and is specifically designed for heat processing of the product. The use of this end is particularly safe and convenient for both children and older consumers and sets new standards for ease of opening for these types of products. The relaunch was supported by a national TV campaign.

Impress carried out a thorough review of the customer’s plant to ensure that the change from the traditional threepiece steel cans to the new aluminium containers was achieved on time. The challenges arising from switching from steel to aluminium and from easy open ends to Easy Peel® were supported by Impress through close monitoring of process variables, particularly retorting and seaming parameters.

The new designs were recognised by the industry at the ‘Cans of the Year 2006’ award ceremony held at the Canmaker Summit in Dolce Sitges, Spain, in October, receiving the Gold Award for Food TwoPiece Cans.

‘Using printed cans which convey such a positive quality image on the shelf will help to establish Daesang as one of the country’s leaders in packaging innovation and demonstrate their ability to respond to consumer’s needs,’ said Robert Zanetto, Impress Key Account Manager for Asia. ‘Supporting customers in new territories for Impress is a challenge. The success of projects such as this and recognition by our peers, serves to demonstrate the capability and versatility of our design and implementation teams.’

Impress is a global market leader in the consumer metal packaging industry. It is the second largest European supplier of food cans, worldwide leader in the seafood can market, European leader in cans for paints and coatings, European leader in cans for dry foods and the second largest European producer of aerosol cans. Impress is based in Deventer, the Netherlands and has worldwide sales of approximately €1.6 billion. It employs approximately 7,700 people in 50 facilities in 17 countries in Europe, North America, Japan and the Seychelles.

For further Information, please contact:

Robert Zanetto : Impress Food Cans
t: +33 1 45 19 18 21

Marie de Fouchier : Talents et Compagnie
t: +33 1 56 89 56 52
f: +33 1 56 89 56 50
e: fouchier@talentscompagnie.com

Discover Impress on: www.impressgroup.com