Syrup cans shape up for relaunch

Heinz use shaped cans to stimulate market growth

Heinz have relaunched fruit syrup products offered under their brand ‘Karvan Cévitam’ using a shaped can to replace the original straight walled cans. The attractive distortion printed three piece can is the result of a demanding development collaboration between Impress Research Centre in Crosmières, France, the Impress factory in Deventer, the Netherlands and the Heinz team.

The containers are produced from fine stone finished tinplate and pneumatic blow forming tooling was specially designed to create a shaped can that stands out on the shelf, is easy to grip, convenient to handle and portrays the quality of the product. Mountain Design was responsible for the offset print design on the can which gives a bright, fresh appeal to the products and which now have improved recipes containing 70% fruit.

‘’Exceptional creative skills and the depth of technical knowhow were essential ingredients for Impress to produce this outstanding package which we are confident will drive incremental sales in this market,’’ said Gerald Sturdy, Impress’ Key Account Manager for Heinz. ‘’From selecting the right metal to ensuring the brand name is registered with the relief feature in the body wall required superb team work to deliver a challenging brief for Heinz.’’

For further Information, please contact:

Talents et Compagnie : Ysabel Noël
t: +33 1 56 89 56 52
f: +33 1 56 89 56 50
e: noel@talentscompagnie.com

Mary Chapman Communications : Mary Chapman
t: +44(0)1452 720208
f: +44(0)1452 723724
e: marychpm@aol.com

Impress is a global market leader in the consumer metal packaging industry. It is the second largest European supplier of heat processed food cans, worldwide leader in the seafood can market, European leader in cans for paints and coatings, European leader in cans for dry foods and European leader for aerosol cans.

Impress is based in Deventer, the Netherlands and had worldwide sales of approximately €1.5 billion in 2006. It employs approximately 7,800 people in 52 facilities in 19 countries in Europe, North America, Japan, North Africa and the Seychelles.

Discover Impress on: www.impressgroup.com