Ten Can Beer Keg wins prestigious award

Customer and canmaker combine to win top honours at the recent Deutscher Verpackungs Wettbewerb Award ceremony held in Nuremberg, Germany.

At the German Packaging Award ceremony held at the end of September, Impress had the unique distinction of having no less than three of the twenty two nominations in the Sales Packaging (Verkaufsverpackungen) category. The Easy Handle paint can and Laura Ashley fine quality paint can were joined by the Ten Can Beer Keg which ultimately carried off one of the seven awards in this group.

Co-developed by Impress and Heineken, the ten litre self dispensing keg is fitted with a patented integrated pressure system which keeps the beer fresh for 30 days after opening. One of the main challenges was to create a container which will withstand a minimum internal pressure of 5 bars. This was achieved by special shaping of the top and bottom of the keg. Distortion printing with a special lacquer gives a brilliant appearance to the container even after the extreme expansion process which takes tinplate to the limit of its capabilities and which requires the precision and quality control delivered by Impress production processes.

Plastic handles are assembled after filling which, as well as providing convenient handling for the consumer, also allow storage of the tapping device. The Ten Can keg is for use at parties, restaurants, barbeques and many other events and can be used with the Xtreme draught beer installation unit developed by Heineken to promote at the point of serving.  

Impress is a global market leader in the consumer metal packaging industry.  It is the second largest European supplier of heat processed food cans, worldwide leader in the seafood can market, European leader in cans for paints and coatings, European leader in cans for infant formula and nutritional powders and European leader for aerosol cans. Impress is based in Deventer, the Netherlands and had worldwide sales of approximately €1.5 billion in 2006.  It employs approximately 8,000 people in 52 facilities in 19 countries in Europe, North America, Japan, North Africa and the Seychelles.

Ysabel Noel: Talents et Compagnie :Tel: +33 1 56 89 56 52    Fax: +33 1 56 89 56 50     e-mail:  noel@talents-compagnie.com

Mary Chapman: Mary Chapman Communications: Tel:  +44(0)1452 720208    Fax:  +44(0)1452 723724    e-mail:  marychpm@aol.com

Discover Impress at www.impressgroup.com