Two silvers and one bronze for Impress Specialities Division at the 2009 Starpack Awards
Impress received recognition from an independent panel of packaging experts, rewarding excellence for innovation in packaging design and technology, at the prestigious Starpack Awards, at the NEC Birmingham, on 30 September.
In the Best Brand Design category Impress received a silver star for stylish graphics and excellent printing on cans for user Crown Paints - Period Colours. The metallic gold printing gives the cans a nostalgic eye-catching appeal. Embossed print on black lids is a first for the UK paint market. Impress Norwich Plant produces this pack, which has a premium feel and real shelf presence. “With the category open to all types of packaging, this award underlines how highly the market place values metal as brand enhancing packaging” reports Matt Sykes, UK Sales Manager, Impress Paints and Coatings.
In the same category, which recognises the role that packaging plays in providing benefits to consumers, brands and retailers, Impress received a bronze star for the innovative Shaped Aerosol for New Veet® Spray-on Hair Removal Cream. A pack design produced at the Impress Merthyr Tydfil Plant for user Reckitt Benckiser. Simultaneously this pack received a silver star in the Consumer Facing Innovation category, sponsored by The Packaging Professional. The pack has excellent shelf appeal and well executed distortion printing. It is attractive, light and modern. The aerosol container uses a specially developed grade of metal to ensure shape optimisation during the shaping process. Distortion printing on the graphics optimises appearance, while the logo is simultaneously embossed during the shaping process. “Its ergonomic shape makes it easy to hold and the bag-on-valve enables the pack to be used at any angle,” comments Robert Fell, Impress R&D
Manager - Aerosol.
Francis Labbé, Impress CEO is delighted with the Starpack Awards and underlines, “Metal packaging is 100% recyclable, it delivers flexibility and quality to create an outstanding brand with shelf appeal. Once again our Impress teams have designed for the future to meet consumer needs while responding to social and environmental expectations.”
This year celebrates the 50th anniversary of the prestigious Starpack Awards, a UK annual scheme, which helps to raise the bar in the packaging industry, encouraging and rewarding creative activity. The awards are organised by the IOP: The Packaging Society, a long established and distinguished packaging institute, which merged with the Institute of Materials, Minerals and Mining (IOM3) to form a powerful force in the ever changing world of packaging.
Impress is a global market leader in the consumer metal packaging industry. It is worldwide leader in the seafood can market, European and Australasian leader for aerosol cans, European leader in cans for Paints and Coatings and European leader in cans for Infant Formula and Nutritional Powders. Impress is also the second largest supplier of heat processed food cans in Europe and Australasia. Impress is based in Deventer, the Netherlands and had worldwide sales of approximately €1.8 billion in 2008. It employs approximately 7,600 people in 56 facilities in 21 countries in Europe, North America, Australia, New Zealand, Japan, The Seychelles and Morocco.
For further Information please contact
Blanche Frankel: Press’Publica: Tel: +33 (1) 56 89 56 64; Fax: +33 56 89 56 50; e-mail: b.frankel@press-publica.fr
Mary Chapman Communications: Mary Chapman: Tel: +44 (0) 1452 720208 Fax: +44 (0) 1452723724 e-mail: marychpm@aol.com
Discover Impress on: www.impressgroup.com
