World packaging leader launches website

The Impress Group, one of the world’s leaders in metal packaging systems, has launched its new web site at www.impressgroup.com. The site highlights the different areas of expertise within the Group and close alignment to consumer markets which have been key elements of the strategic development of the company since its inception in 1997.

Impress innovation delivering customer differentiation:

Directed towards both existing and potential Group customers, the site presents an overview of Impress' areas of expertise, its markets and how innovation is used to differentiate products on the shelf. More than just a packaging provider, Impress offers its customers a true partnership.

By focusing on the technical services and the development capabilities of the Group, impressgroup.com shows how understanding customer markets can deliver outstanding and award winning packaging. The inherent qualities of metal containers, combined with imaginative designs, serve to strengthen the quality message which the packer wishes to convey to the consumer and enable the customer to stand out from the crowd.

Some of the key messages from impressgroup.com include: an original approach in many of today’s markets; an opportunity for innovation; differentiation as a route to increased success and a technical offering unlike any other.

As Impress Group Chief Executive, Francis Labbé says, "Our new web site is another exciting development in the short life of Impress. We are a young company with the benefit of a century of experience gained in our founding organisations. On this site you find an insight into all aspects of our business. From food to paint and from baby food to hairspray, you will find our packaging in many aspects of everyday life."

Clear and effective presentation:

The Impress web site has been designed and produced by Wannahaves, an Internet solutions provider based in the Netherlands. Simply and effectively organised, impressgroup.com features seven sections in a clear and easily navigated structure: home, our company, our markets, r&d, news, contacts and investors.

The site provides a host of information on Group news as well as an insight into the history of the company: the Impress tradition of innovation stems directly from the merger of the Péchiney and Schmalbach-Lubeca packaging interests in 1997: in 1949 Schmalbach patented the first aerosol can, while Péchiney marketed the first easy open lid in 1967.

With its capabilities in differentiating packaging through creative can designs, novel printing techniques or by offering options for closures from standard ends to Easy Peel® ends, it is not surprising that today, Impress is one of the world’s most innovative packaging forces.