New ready meal range meets with acclaim

Just six months after initial discussions began with Impress, Dreistern-Konserven GmbH & Co. KG launched a range of ready meals in printed, 300g aluminium bowls with an Easy Peel® closure, providing an ideal meal for today’s on-the-move consumer.

The range of six varieties for the German Ready Meal market was received with acclaim when launched at the Intermeat Fair in Düsseldorf earlier this year. The products create a new market segment for Dreistern-Konserven under the "Hot & Cool" brand with launch varieties being Chili con Carne, Nasi Goreng, Hackbällchen; Schaschlik, Zigeunertopf and Curry Wurst. A further two varieties, Bami Goreng and Pasta are soon to follow.

The ‘’Hot & Cool’’ range extends the use of metal packaging to a new group of consumers. The products can be heated in a microwave oven or using a saucepan of hot water, care in handling being required as with any other heated product. Complete with a plastic over-closure and a fork, total convenience is provided to satisfy appetites of all ages. The products are presented in a bright and attractive format for eating at home, in the office or wherever there is a microwave oven to hand.

Produced using existing seaming and sterilizing systems with over-pressure, Dreistern-Konserven were supported during the commissioning process by the Impress Technical Service Team enabling a short concept to market development time.

The bowl is produced by Impress in Moëlan, France using high quality, state-of-the-art six colour pre-distortion printing technology to create a distinctive appearance on the shelf. The Easy Peel® closure is also printed in six colours with an exceptional print quality and is supplied by Impress in Cuxhaven, Germany. The lid and fork supplier was proposed by Impress based on experience in other successful projects.

This project demonstrates how expertise and excellence within the Impress Group can be harnessed to provide integrated packaging solutions and create differentiated packaging and market opportunities for customers.

For further Information, please contact:

Marie de Fouchier : Talents et Compagnie
t: +33 1 56 89 56 52
f: +33 1 56 89 56 50
e: fouchier@talentscompagnie.com

Impress is a leading international company focused on metal packaging. It is the worldwide leader in the seafood can market, European leader in cans for paints & coatings, European leader in cans for dry foods, and second in the European food can market.

Impress is based in Deventer in the Netherlands and has a worldwide turnover of 1.3 billion euros. It employs over 7,000 people in 42 facilities operating out of 16 countries, in Europe, North America, Japan, and the Seychelles.

Discover Impress on: www.impressgroup.com