Right Guard re-launch to "revive and strengthen" shelf impact

29 September 2007
packagingtoday.co.uk

International branding agency Enterprise IG has undertaken the design and new brand positioning for the re-launch of Henkel's British deodorant and bodyspray brand, Right Guard, within the UK market.

Charged with reviving the brand and strengthening the on-shelf presence of five key product lines - Right Guard Basic, Woman, Active, X-TREME Bodyspray and X-TREME Dry, Enterprise IG developed a new design pattern and modified the brand logo, with the sub-ranges and their different fragrances "individualised" to help customers make the right product choice from within the Right Guard portfolio.

The dry offset printed cans are manufactured by Impress, with the caps supplied by Coster Aerosols.

For further Information, please contact:

Contact details
Enterprise IG
T: +44 (0)207 559 7000

Related websites
Enterprise IG