Crown Easylift can closure takes three MPMA golds

Packaging News
December 2007

Crown Food Europe's Easylift tab for cans was the unanimous winner of the supreme gold award at this year's MetalPackaging Manufacturers' Association (MPMA) Best in Metal Awards.

The Easylift tab, which also took gold awards for Functionality and Technical Innovation, was tested with Nestlé pet food in the Netherlands.

It features a generous gap between the can lid and ringpull tab, allowing the can to be opened more easily by older people, children and the physically impaired.

Impress Metal Packaging triumphed in the Food section with its drawn aluminium 4oz can with Easy Peel lid for Daesang's Club luncheon meat. It also won gold for Sustainability for components for lever lid paint cans for general use.

Rexam Beverage Can's aluminium can with registered deboss for Heineken took the Alcoholic Beverages award, and Roberts Metal Packaging took the Health & Beauty gold for an embossed aluminium box for Lush shampoo bars.

Meanwhile, Crown wants to extend the use of a new paint packaging concept to Western Europe after a successful launch in Finland.

The Clipper Can system features a plastisol-lined metal lid with easy-grip openings and has been adopted by Finnish paints company Tikkurila.

Didier Sourisseau, vice-president of Crown's Speciality Packaging division, said the company would target the system at new markets, including the UK.

Impress
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