Syrup Cans Shape Up For Relaunch

Canmaking News
September 2007

Heinz have relaunched fruit syrup products offered under their brand ‘Karvan Cévitam' using a shaped can to replace the original straight walled cans. The attractive distortion printed three piece can is the result of a demanding development collaboration between Impress Research Centre in Crosmières, France, the Impress factory in Deventer, the Netherlands and the Heinz team. The containers which are produced from fine stone finished tinplate and pneumatic blow forming tooling was specially designed to create a shaped can that stands out on the shelf. The are easy to grip, convenient to handle and portray the quality of the product. Mountain Design was responsible for the offset print design on the can which gives a bright, fresh appeal to the products and which now have improved recipes containing 70% fruit.

‘'Exceptional creative skills and the depth of technical know how were essential ingredients for Impress to produce this outstanding package which we are confident will drive incremental sales in this market,'' said Gerald Sturdy, Impress' Key Account Manager for Heinz. ‘' From selecting the right metal to ensuring the brand name is registered with the relief feature in the body wall required superb team work to deliver a challenging brief for Heinz.''

Impress
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